17
Feb
Retail challenge is not consumer demand but demanding consumer
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By
Oxygen4India
India’s retail sector is poised for rapid growth, but the real challenge for retailers is no longer generating demand—it is meeting the expectations of increasingly selective, context-driven, and demanding consumers. As shoppers prioritise relevance, convenience, personalisation, and seamless experiences across channels, retailers must continuously reinvent themselves to stay competitive in an evolving marketplace.
